Background. Technological advances, such as the emergence of self-driving cars, challenge the established social norms and values, raising the question of whether the expectations for a driver's actions in a critical situation are the same as those for a self-driving car. Investigating the psychological factors that determine moral choices in critical situations involving interactions with technology is becoming increasingly important, which is the purpose of this article.

Objective. A study of choice factors in solving moral dilemmas (using the example of driving a car in different conditions).

Study Participants. Sample 1: online panel respondents, N = 473 people (47% — male, 53% — female), aged 18 to 73 years (M = 33.5 years, SD = 14.7 years); Sample 2: students, N = 36, aged 18 to 26 years.

Methods. The first stage implemented moral dilemmas modeled by the authors on the MoralMachine platform; Moral Foundations Questionnaire; Attitudes toward technologies questionnaire; Dark Tetrad (D.S. Kornienko); questionnaire "Personality factors in decision making". In the second stage, moral dilemmas were modeled and presented as scenarios in the Varwin Education environment, which made it possible to evaluate respondents' choices in virtual reality.

Results. Analysis of the obtained data revealed that in the driver-driven car situation, "Machiavellianism" and "narcissism" are significant predictors of moral choice, with "loyalty to the group" serving as the moral foundation. In the self-driving car situation, the significant predictors of moral choice are "Machiavellianism," "narcissism," "respect for authority," "readiness to risk" and "techno-rationalism." Perceptions of one's choice in situations of static presentation of an ethical dilemma significantly differ from the actual choice made when it is presented dynamically in virtual reality.

Conclusions. Moral choices in a situation with a self-driving car are more complexly determined than in the same situation with a human driver. There are certain differences in the resolution of ethical dilemmas presented in different forms: when presented statically, most respondents choose to avoid hitting pedestrians, while when directly driving a car (dynamic VR-presentation), the option to hit pedestrians and the option to hit an obstacle are chosen equally often.